4) Group Engagement (Storytelling & Public Speaking)

Inspire, Influence, and Connect

Last updated 26 February 2026

A graphic image of a person in white and blue outfit making a speech.

Group engagement, encompassing public speaking and storytelling, is a vital leadership skill that enables leaders to:

Inspire and motivate teams
Communicate vision effectively
Build trust and rapport
Influence stakeholders
Drive organisational change

Mastering these skills allows leaders to articulate complex ideas simply, connect emotionally with audiences, and catalyse action. In today's fast-paced, information-rich environment, the ability to engage groups effectively is crucial for driving organisational success and fostering a shared sense of purpose.

Quick Tips on Group Engagements

As a leader, your ability to tell compelling stories can inspire, motivate, and drive change. These essential tips will help you harness the power of storytelling to lead more effectively and connect authentically with your audience.

7 Storytelling Tips for Leaders:

Start with a clear message or purpose: Identify the core idea or lesson you want to convey before crafting your story.
Use personal experiences and emotions: Draw from your own life to create authentic, relatable stories that resonate with your audience.
Know your audience: Tailor your story to the interests, needs, and expectations of your listeners.
Create conflict or tension: Introduce challenges or obstacles to make your story more engaging and memorable.
Keep it simple and focused: Avoid unnecessary details and stick to the essential elements that support your main message.
Be flexible and adapt to the moment: Stay attuned to your audience's reactions and be ready to adjust your story as needed.
Connect your story to a larger mission or value: Link your narrative to broader goals or principles that inspire action and commitment.

Enhance Your Group Engagement Skills: Learning Resources

1) CSC Workshop

Communicating with Impact - A Clinic (CR-P20CWIA) (For Directors and above.)

2) LEARN Courses

Visit the LEARN Platform to access these resources (www.learn.gov.sg - login required)

No.	Title	Course Provider	Duration
1	Storytelling for leaders	LinkedIn Learning	45 min
2	Storytelling to influence	Udemy	42 min
3	Nano tips for powerful leadership storytelling with Christina Blacken	LinkedIn Learning	14 min

3) Articles

Click on the link to access articles:

No.	Title	Author/Source	Link
1	How to tell a great story	Harvard Business Review	Here
2	Storytelling can make or break your leadership	Harvard Business Review	Here
3	The four truths of the storyteller	Harvard Business Review	Here

List of resources provided in courtesy of CSC-ILOD.